Finding a solution

So, yesterday I ran for an hour and forty minutes, and as always, my IT band became sore after approximately 8 miles. This is starting to get a little tiresome, so I went to Sal Lake Running Co. to get some advice. First, was the usual response, replace your shoes. Next, the salesman brought out a foam tube that I use to roll my outer thigh over. Now, this may not sound like much, however, while performing the motion it feels like a dagger is being jabbed into the muscle. Whew, once it is over though, your leg feels fresh again. Great investment! I'm not saying this is the cure all, but I think this is one promising step forward. Hopefully, by including this and a consistent stretching routine I'll be able to run the 25k in March, and maybe even a full marathon at the end of the year.